Understanding the different types of logo designs in uk
As logo designs in uk are brand specific and ensure brand identity, designing a logo is entirely subjective and creative profession. Taking up this particular job requires a reasonable degree to consider the various critical factors. Creative efficiency also plays a pivotal role while taking the logo design decisions.
Although clients often discuss the scope, appearance and objective of a logo before the designer conceptualizes it, it should also be kept in mind that the designer is in fact, the best person to understand the scope of a design.
There are many clients who will often demand fulfillment of the exact specifications, such as “Make the logo color red”, “Adjust the font size to 14 pt”, “Set a circular image”, etc. This may not only narrow the scope of the designer, but it also gives him hardly any opportunity to experiment with something different. However, there are also clients who trust decisions of a designer and give them the liberty to bring their innovative thoughts into action.
While attempting to design a visually appealing logo for your brand, you must accurately choose the correct elements for the design. However, where most designers fall short is in their choice of the types of logo. The following points will assist you and help make the right decision while working on client projects:
Type based logos: These are based on textual design and are a common form of logo design. Here you mention the name of the company in either a plain or a stylized typeface. This helps in registering the name of your company in the customer’s minds at the first glance. For instance, the logos of renowned brands like FedEx, Google, Microsoft, YouTube, etc. has provided them with their brand identity.
Symbol based logo designs in uk are based on specific symbols. Here, mostly the company name isn’t visible on these logos. So you are here expected to be creative with the designs as to generate a lasting impression to the customers. The symbol may include a pictogram, a figure, a mark or a specific symbol that often portrays what the company stands for. Famous brands like Apple, Puma and Shell makes use of such a logo design to represent their corporate identity.
Abstract Logos: Many companies make use of abstract logos to represent their brand identity. Such logos use innovative signs or graphics that sums up the identity of the company for the target audience. However, as a designer, you should keep in mind that creating such a logo requires you to do a detailed research about the company.
Initial Based Logo: You may also opt to form you client’s logo based on their initials. Use brief initials instead of using lengthy names to represent your client’s trademark. This makes the brand known by the acronym used. For instance, the logos of Honda and Mac Donald’s best qualify as an initial based logo where they use ‘H’ and ‘M’, respectively.
Irrespective of the design you chose for your brand its important that it helps your brand stand out most importantly.